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About us



The She Jewels Emily Loderup About Us   

Hey there!

We're Emily and Ashtin, and we are so happy that you found our shop! While you browse through our website, let me tell you a little bit about us, our story of coming together and give you a peek behind the curtains of running The She Jewels. 

In May of 2018, I (Emily) started this business and ran things solo until early January of 2019 when i met Ashtin and we instantly became best friends. I couldn't have asked for a better partner. Our skills complemented the others perfectly and our personalities clicked. Together we run the technical parts, as well as the hands-on sewing parts. We wanted to turn this business into an outlet for women to shop for their hair accessories, as well as their little ones.